Identity Theft Protection

In 2021, 23.9 million persons reported that they had been a victim of identity theft. You can protect yourself.

  • 7% reported to police or another law enforcement agency
  • 67% reported to a credit card company or bank
  • 59% had financial losses, totaling $16.4 billion

Source: Bureau of Justice Statistics, Victims of Identity Theft, 2021 (NCJ 306474, October 2023).

Enhanced Identity Theft Protection

Florida ranks #4 for Identity Theft according to a WalletHub 2023 study. This is likely due in part to the high population of seniors, a demographic more likely to fall victim to scams. But that doesn’t mean you need to be a victim.

The Security First Insurance Identity Theft Protection program includes monitoring services and costs just $25 per year. Among other benefits, identity fraud monitoring provides you with early warning notification* to keep your identity yours.

Our sales team can answer any questions you have about adding Identity Theft Protection and monitoring to your policy.

per year cost

Coverage limit per household

$0

No deductible

24/7

Monitoring services

Identity Theft Coverage Details

Early detection is critical. Our identity theft protection includes identity monitoring services which enables us to provide you with early warning notification of unusual, suspicious activity.

ID Theft Monitoring + Early Warning*

The ID Early Warning System monitors billions of public and private data records to proactively detect changes to your identity profile allowing PrivacyMaxx to notify you immediately and prevent further damage.

Internet Identity Monitoring*

PrivacyMaxx’s proprietary 24/7 automated search robots look for your personal information by searching through millions of sites on the Internet, including chat rooms, social media networks and bulletin boards.

Criminal Identity Theft Monitoring*

Upon activation, national criminal and law enforcement databases are monitored quarterly to look for criminals who are using your personal information and could commit crimes in your name.


* For full benefits after adding identity theft protection to your policy, please register at PrivacyMaxx.

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Early Warning System*

Monitors billions of public and private data records to proactively detect changes to your identity profile allowing PrivacyMaxx to notify you immediately and prevent further damage.

Lost/Stolen Wallet Service*

If your wallet or purse is lost or stolen, PrivacyMaxx will help identify the lost cards / documents and help have them canceled and replaced as quickly as possible.

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Postal Junk Mail Reduction Service*

This service removes your name from some postal junk mail lists and information databases.

Dedicated Restoration Service

If the unfortunate occurs, recovery experts will guide you through the process of restoring your identity.

Filing ID Theft Claims

If you suspect any fraudulent activity, even if you aren’t certain you are a victim of identity theft, call (800) 676-5696 immediately.

If you become a victim of identity theft:
  • Your claim will be handled by PrivacyMaxx.
  • You will be assigned a dedicated identity recovery and restoration specialist who can minimize the time and hassle involved with recovery by providing support and notifying credit bureaus, creditors, financial institutions, and law enforcement officers.
  • Specialists will also create and maintain a case file documenting fraudulent activity for you. 

To receive the full benefits of identity theft monitoring services and to add family members, you must register online at PrivacyMaxx.

Activate Your Account

To receive the full benefits of identity theft monitoring services and to add family members, you must register online at PrivacyMaxx. Identity Theft Protection and monitoring can be added to any policy at renewal, including new homeowners and renters policies.

5 ways to protect yourself against Identity Theft

Frequently Asked Questions

Identity Theft

How do I file an Identity Theft claim?

Please call (800) 676-5696 to file an ID Theft claim. The dedicated Identity Theft Recovery team will assist you with restoring your identity. ID theft claims are handled by our protection partner, PrivacyMaxx.

For claims involving damage to your home or physical property, please visit our  Claims Center.

How do I add Identity Theft Protection to my Florida homeowners insurance policy?

Speak with your agent directly to add identity theft protection to your homeowners insurance. The Security First Insurance Identity Theft Protection can be added at the time a new policy is purchased.

For existing customers, coverage can be added when the policy renews and up to 30 days after.

Can I add ID theft protection to my condo or renters insurance?

Identity theft protection coverage can be added to any Security First policy for homeowners, renters, or condo insurance in Florida. By bundling with a current (or new) policy, homeowners can save significantly on identity theft protection that includes fraud monitoring.

Who is covered?

The following people are covered:
● Policyholder,
● Spouse,
● Domestic partner,
● Children living at home, up to age 21 or full time student up to age 26,
● Grandparents living at home.

You can add family members to your identity theft monitoring coverage online.

Who is PrivacyMaxx?

Founded in 2005, PrivacyMaxx is the leading technology solutions provider dedicated to identity theft monitoring and protection. PrivacyMaxx combines expertise in data center and Internet technology with early warning notification, restoration, and security analysis to provide customers with proactive 24/7 identity protection services.

Security First Insurance has partnered with PrivacyMaxx to offer policyholders comprehensive identity theft protection that includes monitoring for just $25/year.

What is the limit?

There is a $25,000.00 coverage limit, and no deductible.

How does the limit apply?

Does each person have a coverage limit of $25,000? The coverage limit is per person, per separate identity theft incident.

How much does fraud protection coverage cost?

The annual cost for Identity Theft Protection is $25 a year when added to your Security First policy for condo, renters, or homeowners insurance in Florida.

What services does PrivacyMaxx provide?

PrivacyMaxx provides identity theft monitoring solutions and resolution services to help guide victims along the path to clearing their name and credit history.

For full identity monitoring benefits, policyholders’ must register online after speaking with his/her agent to add identity theft protection.

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Protect Your Home Today

We stand behind every policy we write, storm after storm, year after year®.

Our simple and convenient quote process makes it easy for you to get started. Take the first step towards protecting your most valuable asset by requesting a quote today.